| # | Expensive problem, in their words | Where | WTP | Receipt |
|---|---|---|---|---|
| 01 | "I feel like I'm being mugged by Microsoft with a smile. The damn thing is $10k+ a year and for what?" | r/recruiting | £££££ | thread ↗ |
| 02 | "I'm looking for something that is seemingly impossible - a simple CRM" | r/recruiting | ££££ | thread ↗ |
| 03 | "I feel like I have wasted time manually entering information into an excel sheet" | r/recruiting | ££££ | thread ↗ |
| 04 | "the biggest killer isn't lack of a brand; it's the quality of the clients" | r/recruiting | ££££ | thread ↗ |
| 05 | "the sheer amount of people I get that do not show up to interviews" | r/recruiting | £££ | thread ↗ |
| 06 | ████ locked · the other 5 problems, who pays, and the angle ████ | · | · | · |
Words that win pitches.
We hand you what your prospect's customers are already paying to fix, in the exact language they use to complain about it. Walk into the room quoting their market back to them.
- New business: pitch with evidence, not a point of view.
- Agencies and studios: pick a vertical the market will actually fund.
- SaaS teams: ship what gets adopted.
- Accelerators: a cohort that stops building the wrong thing.
Markets we have already read the room on.
See it in 70 seconds
Captioned · sound optionalThe output
Live cut · recruitment agenciesSurveys measure politeness. Trend decks measure the writer. Only spend is real signal. Here is a live cut from one market. Every row links to the thread, so you can check our work. The full write up on what recruitment agencies already pay to fix is free to read:
What a paying customer said
"It gave me a real steer into how to approach charities and the language to use. My emails hadn't used safeguarding language, for example. 10/10, no notes."
Three steps
MethodName the market
£249, then tell us the market you are aiming at. That is the whole brief.
We do the digging
We find who holds the budget, where they gather, and what they are already spending to escape it.
Commit with evidence
The ranked problems, who pays, and the language that wins the pitch.
One report.
Zero guessing.
You walk away knowing exactly what that market pays to fix, and the words they use asking for it. That is the difference between £249 and a quarter aimed at the wrong market.
- The 10 most expensive problems in that market, ranked by what people already pay to fix
- Real verbatim quotes, each linked to the source thread. Receipts, not opinions
- Who actually holds the budget, and the rooms they gather in
- The brief: the angle to lead with, and the language that wins the pitch or the build
A research contractor charges £3k or more for this and takes weeks. Founding price is £249, delivered in 7 days.
You're charged now, then a 60-second intake tells us your market. Your Pain Report lands within 7 days. Change your mind before it lands? Full refund. Once it's in your hands, it's yours to keep.
Your market, monitored. New problems and shifting demand every month. Founding price · cancel anytime.
Start the monthly signal →How to know what a market will pay for
Method & FAQWe are an agency or studio. How do we use this?
Two ways. Before you commit to a vertical, run a Pain Report on it and find out whether the pain is real and funded before you build the offer around it. Or run one on a prospect's market before the pitch, and walk in quoting their customers back to them. Strategy teams call this cultural insight. The difference here is every line has a price attached and a link you can click. There is a third way too: sell the insight phase to your client and let us do the digging unbranded. All six use cases, and how the white label works.
How is this different from a trend deck or a social listening tool?
A trend deck tells you what a strategist believes. A listening tool tells you what got mentioned. Neither tells you what anyone is paying to make stop. The Pain Report ranks by money already moving, quotes the person who said it, and links the thread so you can check the work yourself.
Can we buy several, or one for a cohort?
Yes. Founders' programmes, accelerators and agencies buying for a client roster: pay for the first, tell us at intake that more are coming, and we will set the rest up together.
What do I actually get, and how fast?
The Pain Report for your market: 10 problems ranked by what people already pay to fix, verbatim quotes with source links, who holds the budget, the rooms they gather in, and the angle to lead with. Founding price is £249, delivered within 7 days, refund any time before it lands.
What if my market is not on Reddit?
Reddit is where a huge amount of buying pain is voiced in public, but it is not the only place. Tell us where your market talks (trade forums, X, closed groups) and we aim your Pain Report there.
How is this different from asking ChatGPT?
ChatGPT will confirm almost any idea you feed it. The Pain Report gives you the disconfirming evidence an AI cannot: what real people in that market are paying to fix right now, with receipts you can click.
How do I validate an idea before building?
Do not ask "would you use this?" Nods and surveys measure politeness, not demand. Look for where a market already complains and spends money. Full method here: how to do Reddit pain point research.