Notes from the digging.
What we learn pulling markets apart for a living. Method, not opinion, and everything here is something we have actually run.
Articles
Updated as we publishReddit pain point research: how to find what to build
The full method, written out, so you can run it yourself. How to find where a market complains with money attached, how to tell a real pain from a loud one, and why "would you use this?" measures politeness rather than demand. Includes the one-page checklist.
What a market looks like when it is not there
We ran a scan that came back with 218 posts and zero mentions of the thing we were looking for, while the wider category showed up 97 times. That gap is a finding, not a failure, and knowing which kind of empty you are looking at changes what you do next.
Or read the raw evidence
FreeOr have your market read for you.
Name the market you are pitching into and we hand you the ten problems it already pays to fix, in the words they use, with the one line that opens the room. Seven days, £249.
Get my Pain Report · £249 → Agency? See the six use cases and how white label works.