REDDITPAIN

Six ways this turns into new business.

Every one of them ends the same way: you walk into a room holding something nobody else on the shortlist has, and it is not an opinion.

01

What you use it for

Agencies · studios · consultancies
Use case 01The pitch

Walk in quoting their customers

Run a Pain Report on the prospect's market the week before the pitch. You arrive knowing what their buyers are already paying to fix, in the words they use, with a link to every one. The other three agencies brought a point of view.

What you say in the room"Before we get to the work, here is what your market said this month when nobody was selling to them."
Use case 02Vertical selection

Pick a niche the market will fund

Before you rebuild your positioning, collateral and outbound around a sector, find out whether the pain is real, funded, and who signs off. Being wrong here costs a quarter, not a project.

What it savesA quarter of new business aimed at a market that was never going to convert.
Use case 03Credentials and POV

A proprietary point of view, on demand

Every agency claims cultural insight. Almost none of it has a price attached. Turn one report into the sector POV in your credentials deck, and be the only one who can show where the number came from.

The differentiatorInsight with a receipt beats insight with a stock photo.
Use case 04New service line

Check the offer before you build it

Thinking of launching a retainer, a productised service, an AI practice? Find out what that market is already paying someone else to fix, and price against the gap instead of against your day rate.

The question it answers"Is anyone already paying to solve this, or do we have to create the category?"
Use case 05Client work

Sell the insight sprint, outsource the digging

Sell a discovery or insight phase to your client at your rate, brief us with the market, and hand over a finished piece of evidence with your name on it. Section 02 explains exactly how that works.

The marginYou set your fee. Ours is £249 per market.
Use case 06Inbound

A content engine that is not opinion

One market mined gives you a quarter of posts that are verbatim quotes plus your read on them. You stop writing think pieces and start publishing evidence, which is the only kind of content a buyer forwards to their boss.

Why it worksNobody argues with a screenshot of their own customer.
02

Outsource the fulfilment, keep the client

White label

You are good at selling insight work and winning the room. The part that eats a week is the digging. So sell the work and hand us the digging. The report comes back unbranded and you present it as your own.

You sell it. We dig. Your name goes on it.

The same engine behind every report on this site, running quietly behind your agency.

1

You sell the insight phase

Discovery, market immersion, audience deep-dive, whatever you call it on your rate card. Your client, your contract, your fee. We never see either.

2

You brief us in one line

Name the market and who you think the buyer is. That is the whole brief. If you are not sure who the buyer is, say so, working that out is part of the job.

3

We run the engine

We pull what that market says unprompted, rank the ten problems by what they already pay to fix, name who holds the budget, and pull every quote with a link back to the source so your client can check the work.

4

You get it unbranded in 7 days

No logo, no watermark, no mention of us. Put it in your template, your deck, your tone of voice. We do not contact your client, ever.

What comes back

  • 10 problems ranked by what that market already pays to fix
  • Verbatim quotes, each linked to the source thread
  • Who holds the budget, which is often not who complains
  • Where they gather, including the rooms that are dead ends
  • The angle to lead with, in the market's own language
  • The honest caveats, so you are never caught out in the room

What we will not do

  • We will not talk to your client. No calls, no emails, no credit
  • We will not promise 48 hours. It takes 7 days and it is done by a human
  • We will not invent evidence. If a market has thin signal we grade it thin
  • We will tell you if the market is unreachable before you are exposed. We have killed our own reports for this and refunded rather than pad them
03

What it replaces

Straight comparison

Instead of a freelance strategist

  • Costs more and takes weeks, and you still get an opinion at the end of it
  • Their evidence is usually desk research you could have done

Instead of a listening tool subscription

  • Tells you what got mentioned, never what anyone is paying to make stop
  • Someone on your team still has to read all of it and decide what it means

Instead of doing it in-house

  • It is a focused week of a strategist's time, per market
  • That week is the week they were supposed to be writing the pitch

Instead of guessing

  • Free, until you lose the pitch or commit a quarter to the wrong sector
  • Then it is the most expensive option on this page

Try it on the market you are pitching next.

One market, £249, delivered in 7 days, refund any time before it lands. If you are running several, or buying for a client roster, say so at intake and we will set the rest up together.

Get my Pain Report · £249 → Or see what one looks like first in the Pain Index.